Video and the clothing company may not seem to mesh together at first look, but if you take a second to think about it how many times do you see say a Macys or Target commercial? Pretty often, some would say too often (I can be lumped in with the latter). However, I am completely uninterested in what they are selling, so what about the independent clothing company? How can they utilize video to their advantage? Well, Mishka decided to make a commercial, which was on websites such as Hypebeast.com and Highsnobiety.com:
That’s clearly a commercial for Mishka, a commercial Lookbook, pretty much sums it up. There was that Adidas commercial with all of the stars, which gained a lot of front page press, but what about a smaller company which can’t afford big ticket celebritites like Beckham? UNDFTD out of LA would tell you that not all celebrities are mainstream, but can still reflect your brand:
Both of these videos portray different things entirely. Undefeated’s new slogan is Play Dirty, which goes hand in hand with their brand. Many of their shirts are sports related and sport phrases like “Sportsmanship is Bulls**t” and things of that nature. It is a reminder and a call to action to have fun and do whatever it is that you do. Mishka’s commercial is a little more standard and just shows a girl having fun jumpin around wearing their gear. It goes well with their brand though and is an approach, not often utilized by independent clothing companies.
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